Sweden: most important things Christmas 2022

For 65 percent of the Swedish people polled in a survey in late 2022, friends and family were the most important thing that make a real Christmas. Christmas food was nearly as important, with over half of the respondents choosing it as one of the four things that were most important to them.

Which of the following is most important for a "real Christmas"?

Characteristic	Share of respondents
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Release date

September 2023

More information

Region

Sweden

Survey time period

November and December 2022

Number of respondents

1,004 and 1,005

Age group

18-80 years

Method of interview

Online survey

Supplementary notes

The original question was phrased by the source as follows: "Vilka av följande är viktigast för att det ska bli ”en riktig jul”?"
The respondents are representative of the distribution in the country in terms of gender, age, and geography.

* Walt Disney Presents' Christmas special "From All of Us to All of You" ("Kalle Anka och hans vänner önskar God Jul" in Swedish) airs yearly at 3:00 p.m. on Christmas Eve and is a modern Christmas tradition in the country.
** Traditional Christmas "pepparkakor" and "lussebullar", respectively.

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