Average online order value in Italy 2020-2022
In Italy, the average online order value (AOV) was nearly 79 U.S. dollars in the fourth quarter of 2022. In the prior quarter, the lowest AOV over the last two years was recorded at less than 71 U.S. dollars. On the other hand, the highest value was reached in the fourth quarter of 2021, when an Italian shopper spent approximately 82.50 U.S. dollars for an online order, on average.
