A survey conducted in the 12 months to July 2023 revealed that nine out of ten Australian online shoppers were signed up to at least one rewards program, including eight percent of shoppers subscribed to more than ten programs. According to the source, heavy rewards programs users with at least four cards were more likely to be female and more likely to be younger than 50.
Number of retail loyalty programs or rewards cards held by online shoppers in Australia in the 12 months to July 2023
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IAB Australia. (September 5, 2023). Number of retail loyalty programs or rewards cards held by online shoppers in Australia in the 12 months to July 2023 [Graph]. In Statista. Retrieved May 04, 2024, from https://www.statista.com/statistics/1283572/australia-numbers-of-subscribed-rewards-programs/
IAB Australia. "Number of retail loyalty programs or rewards cards held by online shoppers in Australia in the 12 months to July 2023." Chart. September 5, 2023. Statista. Accessed May 04, 2024. https://www.statista.com/statistics/1283572/australia-numbers-of-subscribed-rewards-programs/
IAB Australia. (2023). Number of retail loyalty programs or rewards cards held by online shoppers in Australia in the 12 months to July 2023. Statista. Statista Inc.. Accessed: May 04, 2024. https://www.statista.com/statistics/1283572/australia-numbers-of-subscribed-rewards-programs/
IAB Australia. "Number of Retail Loyalty Programs or Rewards Cards Held by Online Shoppers in Australia in The 12 Months to July 2023." Statista, Statista Inc., 5 Sep 2023, https://www.statista.com/statistics/1283572/australia-numbers-of-subscribed-rewards-programs/
IAB Australia, Number of retail loyalty programs or rewards cards held by online shoppers in Australia in the 12 months to July 2023 Statista, https://www.statista.com/statistics/1283572/australia-numbers-of-subscribed-rewards-programs/ (last visited May 04, 2024)
Number of retail loyalty programs or rewards cards held by online shoppers in Australia in the 12 months to July 2023 [Graph], IAB Australia, September 5, 2023. [Online]. Available: https://www.statista.com/statistics/1283572/australia-numbers-of-subscribed-rewards-programs/