Share of TV viewers feeling positive about having ads aimed at them in the U.S. 2021

Published by
Michele Majidi,
Nov 27, 2023
A survey conducted in December 2021 showed that 28 percent of respondents in the United States felt positive about having ads targeted to them based on their personal information. In comparison, 16 percent had negative feelings about targeted ads at that time.

Share of TV viewers who feel comfortable with ads targeted to them based on their personal information in the United States as of December 2021

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

February 2022

Region

United States

Survey time period

December 2021

Number of respondents

3,038 respondents

Age group

14-74 years

Special properties

consumers watching at least 1 hour of TV per week

Supplementary notes

Question: "How do you feel about having ads targeting you based upon information about you?"

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Advertising consumption and perception in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Advertising consumption and perception in the United States

Overview

5

Digital overview

8

Video

4

Podcast advertising

4

Brand safety

5

Environmental, social, and corporate governance (ESG)

7

Logos

4

Artificial intelligence (AI)

5

Spotlight: Generation Z

7

Further Content: You might find this interesting as well

Topics

Digital advertising in the U.S.Advertising in the United StatesDigital advertising formats in the U.S.Programmatic advertising worldwideDigital advertising worldwide
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu