Net Promoter Score of selected industry sectors in Brazil 2022

Published by
Stephanie Chevalier,
Jul 11, 2023
E-commerce is the sector Brazilian consumers are most likely to recommend to others based on their satisfaction with the segment's products or services. The online shopping vertical received an average Net Promoter Score of 61 points among Brazilian consumers, whereas telecommunications scored the lowest, at eight points.

Net Promoter Score of selected product or service categories in Brazil in 2022

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Release date

March 2022

Region

Brazil

Survey time period

March 2022

Supplementary notes

* This score measures to what extent consumers are satisfied with a product or service and how much they are willing to recommend it to another person, from 0 to 100 points.

The date of survey is the month of publication.

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Statistics on " E-commerce in Brazil "

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Overview

6

Categories

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Digital channel growth

4

Retailers & marketplaces

8

Consumption

5

Online shopping holidays

5

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