Amount adults spent on video streaming subscriptions in the U.S. 2023, by generation
According to an early 2023 survey, over half of U.S. adults spent up to 30 U.S. dollars on video streaming subscriptions in the month prior to the survey. The streaming costs of younger adults were unsurprisingly the highest, with for example 17 percent of zoomers and millennials spending over 60 U.S. dollars on SVOD.