T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
Get in touch with us nowGrappa drinking among consumers in Italy 2021, by age
According to a survey conducted between September and October 2021 among Italian grappa consumers, Baby Boomers were the generation with the highest share of grappa consumption, with 32 percent. On the other hand, Generation Z was the generation with the lowest share of grappa consumers, with just 19 percent.
