Africa: social media market share by platform

As of September 2023, Facebook had the largest market share among social media platforms in Africa. The traffic generation capabilities of Facebook in Africa reached 79.4 percent. YouTube was the closest, with a share of 6.6 percent. Overall, Facebook has dominated traffic referrals to other websites on the African continent over the observed period.

Market share of social media platforms in Africa from January 2021 to September 2023, by platform

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Release date

2023

More information

Region

Africa

Survey time period

January 2021 to September 2023

Supplementary notes

According to the source, social media sites are ranked according to their traffic generation capabilities i.e. the amount of traffic they refer to other websites. Social media sites are NOT ranked according to the amount of traffic they receive.

The source does not specify the publication date. The release date is the date of access.
Percentage may not add to 100 due to rounding.

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