Gamer advice to in-game advertisers in the U.S. 2021, by age

Published by Statista Research Department, Apr 25, 2023
In the fourth quarter of 2021, gamers in the United States were asked what kind of advice they would give to in-game advertisers. Some 41 percent of respondents aged 18 to 34 pointed towards the rewarding of advertising time and/or attention, i.e. provision of strong value exchange, making it the most common advice towards in-game advertisers. With 32 percent, refraining from interrupting committed (hardcore) gamers in their flow was also a popular piece of advice by gamers for advertisers.

Advice that gamers would give to in-game advertisers in the United States as of 4th quarter 2021, by age group

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Release date

May 2022

Region

United States

Survey time period

Q4 2021

Age group

18-64 years

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