U.S. leading social media platform users 2023, by age group
As of September 2023, 29 percent of Facebook users in the United States were aged 30 to 39 years, while a further 29 percent of users were aged 50 to 64 years. Overall, one-third of Instagram's U.S. audience were between 18 to 29 years. Additionally, 35 percent of TikTok's users were aged 18 to 19 years in the United States as of 2023.