Sports and outdoor online shops brand usage KPI ranking U.S. 2023

Nike is the leading sports and outdoor online shop in the United States: In September 2023, 47 percent of consumers who knew the shop had used it in the past 12 months. Runner-up Adidas has a usage share of 40 percent for their online shop, followed by Academy and DICK's Sporting Goods. For more results and individual analyses, visit the Statista Brand Profiler.

Leading sports and outdoor online shops ranked by usage in the United States in 2023

Characteristic	Share of respondents
Nike	47%
adidas	40%
Academy	37%
DICK's Sporting Goods	29%
Under Armour	28%
Columbia	26%
Backcountry	22%
Bass Pro Shops	22%
Finish Line	22%
Reebok	22%
Sportsman's Guide	21%
YETI	21%
Eastbay	20%
Champs Sports	19%
lululemon	19%
MidwayUSA	19%
Fanatics	18%
Foot Locker	18%
REI	18%
Moosejaw	14%
Other	2%
I have not used any sports & outdoor online shops	20%

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Release date

September 2023

More information

Region

United States

Survey time period

August to September 2023

Number of respondents

1,215 respondents

Age group

18 to 64 years

Special properties

respondents who know the individual brand

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "When it comes to sports & outdoor online shops, which of the following brands have you used in the past 12 months?"

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