Sentiment towards the top telecom brands on social media in South Africa 2022
In 2022, a survey was conducted in South Africa regarding sentiment toward top telecom brands. It found that people had the most positive feeling about MTN. It had 1,347 positive mentions. Conversely, Samsung had the highest volume of mentions but with fewer positive remarks than MTN. Furthermore, Samsung registered the largest volume of negative comments. Negative sentiment was due to customer service complaints, mainly connected to contract and network coverage issues. On the other hand, the positive sentiment came from competition between the brands and mentions by influencers.