Marketers valuing consultations with third party ahead of campaign launch Europe 2021
According to a survey carried out among marketers in France, Germany, Spain and the Netherlands between September and October 2021, 59.63 percent of respondents said they thought it was always important to consult with a third party to test a social campaign before its launch. The highest share of marketers agreeing with this was found in Spain, with 74 percent, while the lowest was represented by German's 44.5 percent.