Social network usage by brand in Sweden 2023

We asked Swedish consumers about "Social network usage by brand" and found that "Facebook" takes the top spot, while "WeChat" is at the other end of the ranking.
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Social network usage by brand in Sweden as of December 2023

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Number of respondents

11,300 respondents

Age group

18-64 years

Special properties

respondents who use any kind of social media (except instant messengers) regularly

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "What social media platforms do you use regularly? This does not include instant messengers such as WhatsApp."

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