During a 2022 survey carried out in the United States, 33 percent of responding healthcare marketers stated that they used Salesforce Marketing Cloud for marketing automation. This made Salesforce the most used marketing automation tool in the U.S. Eloqua and Marketo were both used by 15 percent of respondents, whereas 18 percent said that their current CRM vendor was also their provider of marketing automation.
Marketing automation tools used by healthcare marketers in the United States as of March 2022
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Greystone, & Klein & Partners. (August 22, 2022). Marketing automation tools used by healthcare marketers in the United States as of March 2022 [Graph]. In Statista. Retrieved May 06, 2024, from https://www.statista.com/statistics/1348860/marketing-automation-tool-healthcare-usa/
Greystone, und Klein & Partners. "Marketing automation tools used by healthcare marketers in the United States as of March 2022." Chart. August 22, 2022. Statista. Accessed May 06, 2024. https://www.statista.com/statistics/1348860/marketing-automation-tool-healthcare-usa/
Greystone, Klein & Partners. (2022). Marketing automation tools used by healthcare marketers in the United States as of March 2022. Statista. Statista Inc.. Accessed: May 06, 2024. https://www.statista.com/statistics/1348860/marketing-automation-tool-healthcare-usa/
Greystone, and Klein & Partners. "Marketing Automation Tools Used by Healthcare Marketers in The United States as of March 2022." Statista, Statista Inc., 22 Aug 2022, https://www.statista.com/statistics/1348860/marketing-automation-tool-healthcare-usa/
Greystone & Klein & Partners, Marketing automation tools used by healthcare marketers in the United States as of March 2022 Statista, https://www.statista.com/statistics/1348860/marketing-automation-tool-healthcare-usa/ (last visited May 06, 2024)
Marketing automation tools used by healthcare marketers in the United States as of March 2022 [Graph], Greystone, & Klein & Partners, August 22, 2022. [Online]. Available: https://www.statista.com/statistics/1348860/marketing-automation-tool-healthcare-usa/