Pharma and healthcare industry advertising in the U.S. - statistics & facts
Key insights
- Leading global pharmaceutical market
- United States
Detailed statistics
Market share of the leading global pharmaceutical markets 2022
- U.S. market share of pharmaceutical spending
- 42.6%
Detailed statistics
Market share of the leading global pharmaceutical markets 2022
- OTC drug retail sales in the U.S. 2023
- 43.4bn USD
Detailed statistics
OTC medication retail sales in the U.S. 1965-2023
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Overview - pharma & healthcare industry
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- Basic Statistic Market share of the leading global pharmaceutical markets 2022
- Premium Statistic Pharmaceutical corporations by U.S. revenue 2022
- Premium Statistic Leading pharmacies in the U.S. 2023, based on prescription revenue
- Basic Statistic Prescription drug expenditure in the U.S. 1960-2022
- Premium Statistic OTC medication retail sales in the U.S. 1965-2023
- Premium Statistic OTC total sales volume in the U.S. 2017-2023
Overview - pharma & healthcare industry
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Basic Statistic
Market share of the leading global pharmaceutical markets 2022
Market share of the leading global pharmaceutical markets 2022
Market share of leading 10 national pharmaceutical markets worldwide in 2022
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Premium Statistic
Pharmaceutical corporations by U.S. revenue 2022
Pharmaceutical corporations by U.S. revenue 2022
Leading 10 pharmaceutical companies by U.S. revenue in 2022 (in billion U.S. dollars)
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Premium Statistic
Leading pharmacies in the U.S. 2023, based on prescription revenue
Leading pharmacies in the U.S. 2023, based on prescription revenue
Leading pharmacies in the United States in 2023, based on prescription revenue (in billion U.S. dollars)
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Basic Statistic
Prescription drug expenditure in the U.S. 1960-2022
Prescription drug expenditure in the U.S. 1960-2022
Prescription drug expenditure in the United States from 1960 to 2022 (in billion U.S. dollars)
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Premium Statistic
OTC medication retail sales in the U.S. 1965-2023
OTC medication retail sales in the U.S. 1965-2023
Total OTC drug retail sales in the U.S. from 1965 to 2023 (in billion U.S. dollars)
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Premium Statistic
OTC total sales volume in the U.S. 2017-2023
OTC total sales volume in the U.S. 2017-2023
Total OTC sales volume in the United States from 2017 to 2023 (in million units)
Pharma & healthcare marketing
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Pharma & healthcare marketing
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Premium Statistic
Marketing budgets of U.S. healthcare companies 2019-2023
Marketing budgets of U.S. healthcare companies 2019-2023
Mean marketing budgets of healthcare companies in the United States from 2019 to 2023, by type (in million U.S. dollars)
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Premium Statistic
Change in marketing budgets of U.S. healthcare companies 2024, by target
Change in marketing budgets of U.S. healthcare companies 2024, by target
Change in marketing budgets of healthcare companies in the United States as of February 2024, by target group
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Premium Statistic
Distribution of healthcare companies' marketing budgets in the U.S. 2022, by channel
Distribution of healthcare companies' marketing budgets in the U.S. 2022, by channel
Distribution of healthcare companies' marketing budgets in the United States in 2022, by channel
Pharma & healthcare advertising
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- Premium Statistic Pharma ad spend in the U.S. 2022-2023
- Premium Statistic Healthcare ad spend on TV in the U.S. 2019-2021
- Premium Statistic Healthcare ad spend on magazines in the U.S. 2019-2021
- Premium Statistic Healthcare ad spend on radio in the U.S. 2019-2021
- Premium Statistic Healthcare ad spend on OOH advertising in the U.S. 2019-2021
- Premium Statistic Healthcare ad spend on newspapers in the U.S. 2019-2021
- Premium Statistic Healthcare ad spend on cinema in the U.S. 2019-2021
Pharma & healthcare advertising
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Premium Statistic
Pharma ad spend in the U.S. 2022-2023
Pharma ad spend in the U.S. 2022-2023
Pharma advertising spending in the United States from October 2022 to January 2023 (in billion U.S. dollars)
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Premium Statistic
Healthcare ad spend on TV in the U.S. 2019-2021
Healthcare ad spend on TV in the U.S. 2019-2021
Healthcare advertising spending on television in the United States from 2019 to 2021 (in billion U.S. dollars)
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Premium Statistic
Healthcare ad spend on magazines in the U.S. 2019-2021
Healthcare ad spend on magazines in the U.S. 2019-2021
Healthcare advertising spending on magazines in the United States from 2019 to 2021 (in billion U.S. dollars)
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Premium Statistic
Healthcare ad spend on radio in the U.S. 2019-2021
Healthcare ad spend on radio in the U.S. 2019-2021
Healthcare advertising spending on radio in the United States from 2019 to 2021 (in million U.S. dollars)
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Premium Statistic
Healthcare ad spend on OOH advertising in the U.S. 2019-2021
Healthcare ad spend on OOH advertising in the U.S. 2019-2021
Healthcare advertising spending on out-of-home (OOH) advertising in the United States from 2019 to 2021 (in million U.S. dollars)
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Premium Statistic
Healthcare ad spend on newspapers in the U.S. 2019-2021
Healthcare ad spend on newspapers in the U.S. 2019-2021
Healthcare advertising spending on newspapers in the United States from 2019 to 2021 (in million U.S. dollars)
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Premium Statistic
Healthcare ad spend on cinema in the U.S. 2019-2021
Healthcare ad spend on cinema in the U.S. 2019-2021
Healthcare advertising spending on cinema in the United States from 2019 to 2021 (in 1,000 U.S. dollars)
Digital
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- Premium Statistic Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry
- Premium Statistic Healthcare & pharmaceutical industry digital ad spend in the U.S. 2011-2024
- Premium Statistic Healthcare's display ad spend in the U.S. 2019-2021
- Premium Statistic Pharma ad spend on YouTube in the U.S. 2022-2023
- Premium Statistic GoogleAds average monthly CPC for pharmaceuticals worldwide 2023, by country
Digital
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Premium Statistic
Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry
Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry
Distribution of digital advertising spending in the United States in 2022, by industry
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Premium Statistic
Healthcare & pharmaceutical industry digital ad spend in the U.S. 2011-2024
Healthcare & pharmaceutical industry digital ad spend in the U.S. 2011-2024
Healthcare and pharmaceutical industry digital advertising spending in the United States from 2011 to 2024 (in billion U.S. dollars)
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Premium Statistic
Healthcare's display ad spend in the U.S. 2019-2021
Healthcare's display ad spend in the U.S. 2019-2021
Healthcare digital static display advertising spending in the United States from 2019 to 2021 (in billion U.S. dollars)
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Premium Statistic
Pharma ad spend on YouTube in the U.S. 2022-2023
Pharma ad spend on YouTube in the U.S. 2022-2023
Pharma advertising spending on YouTube in the United States in 1st quarter 2022 and 1st quarter 2023 (in million U.S. dollars)
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Premium Statistic
GoogleAds average monthly CPC for pharmaceuticals worldwide 2023, by country
GoogleAds average monthly CPC for pharmaceuticals worldwide 2023, by country
Average cost-per-click (CPC) in Google Ads search advertising for pharmaceuticals in selected countries worldwide in May 2023 (in U.S. dollars)
Market leaders
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Premium Statistic
Leading pharmaceutical brands in the U.S. 2022, by DTC
Leading pharmaceutical brands in the U.S. 2022, by DTC
Leading pharmaceutical brands in the United States in 2022, by direct to consumer spending (in million U.S. dollars)
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Premium Statistic
Most advertised drugs on U.S. TV 2022
Most advertised drugs on U.S. TV 2022
Leading pharmaceutical brands in the United States in 2022, by national TV ad spend (in million U.S. dollars)
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Premium Statistic
Top healthcare marketing agencies in North America 2022, by revenue
Top healthcare marketing agencies in North America 2022, by revenue
Leading healthcare marketing agencies in North America as of 2022, by revenue (in million U.S. dollars)
Consumer insights
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- Premium Statistic Consumer perception of the revelance of pharma advertising in the U.S. 2023, by age
- Premium Statistic Consumer perception to the frequency of pharma advertising in the U.S. 2022
- Premium Statistic Consumer attitude to the length of pharma advertising in the U.S. 2022
- Premium Statistic Actions taken in reaction to pharma advertising in the U.S. 2023, by age
- Premium Statistic Share of women seeking out influencers for health recommendations in the U.S. 2022
- Premium Statistic Experiences of consumers aged 65+ with Medicare marketing in the U.S. 2022
- Premium Statistic Frequency of Medicare solicitations consumers aged 65+ received in the U.S. 2022
Consumer insights
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Premium Statistic
Consumer perception of the revelance of pharma advertising in the U.S. 2023, by age
Consumer perception of the revelance of pharma advertising in the U.S. 2023, by age
Perception of the revelance of pharmaceutical advertising in the United States as of March 2023, by age group
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Premium Statistic
Consumer perception to the frequency of pharma advertising in the U.S. 2022
Consumer perception to the frequency of pharma advertising in the U.S. 2022
Perception of the frequency of pharmaceutical advertising in the United States as of March 2022
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Premium Statistic
Consumer attitude to the length of pharma advertising in the U.S. 2022
Consumer attitude to the length of pharma advertising in the U.S. 2022
Perception of length of pharmaceutical advertising in the United States as of March 2022
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Premium Statistic
Actions taken in reaction to pharma advertising in the U.S. 2023, by age
Actions taken in reaction to pharma advertising in the U.S. 2023, by age
Leading actions taken in response to seeing pharmaceutical advertising according to consumers in the United States as of March 2023, by age group
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Premium Statistic
Share of women seeking out influencers for health recommendations in the U.S. 2022
Share of women seeking out influencers for health recommendations in the U.S. 2022
Share of women seeking out influencers on social media for advice/recommendations for health needs in the United States as of 2022
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Premium Statistic
Experiences of consumers aged 65+ with Medicare marketing in the U.S. 2022
Experiences of consumers aged 65+ with Medicare marketing in the U.S. 2022
Experiences of consumers aged 65 or older with Medicare marketing in the United States as of December 2022
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Premium Statistic
Frequency of Medicare solicitations consumers aged 65+ received in the U.S. 2022
Frequency of Medicare solicitations consumers aged 65+ received in the U.S. 2022
Frequency of solicitations about Medicare plans that consumers aged 65 or older reported receiving or viewing during Medicare open enrollment in the United States as of December 2022, by medium
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