Japan: retail media advertising market size by business type 2023

The annual spending of advertisers on retail media advertising provided by e-commerce operators in Japan was estimated at 340.5 billion Japanese yen in 2023. It was expected to more than double in size by 2027. While retail stores accounted for a much smaller share of the market, it was expected that the annual spending on retail media advertising provided by stores would increase more than sixfold from 2023 to 2027.

Annual spending on retail media advertising in Japan in 2023, by type of business (in billion Japanese yen)

Characteristic	E-commerce operators	Store operators
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

December 2023

More information

Region

Japan

Survey time period

2021 to 2023

Special properties

total annual spending by advertisers on retail media advertising

Supplementary notes

*Prospect.
**Forecast.

The retail media advertising market consists of two types of businesses: e-commerce operators and store operators. Values refer to the online media advertising of both categories and also include the digital signage advertising of stores.

100 Japanese yen equal 0.68 U.S. dollars or 0.63 euros as of February 2024.

Citation formats