Total alcohol consumer expenditure by generation U.S.

Consumers in the United States born between 1946 to 1964 spent the most money on alcohol among all generations. Consumers in that generation spent a total of 25.1 billion U.S. dollars. Consumers born in 1997 or later spent only 3.13 billion dollars during the same period.

Total annual expenditure on alcoholic beverages per consumer unit in the United States in 2022, by generation (in million U.S. dollars)*

Characteristic	Total annual expenditure in million U.S. dollars
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Release date

October 2023

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Region

United States

Survey time period

2022

Supplementary notes

A consumer unit comprises either: (1) all members of a particular household who are related by blood, marriage, adoption, or other legal arrangements; (2) a person living alone or sharing a household with others or living as a roomer in a private home or lodging house or in permanent living quarters in a hotel or motel, but who is financially independent; or (3) two or more persons living together who use their income to make joint expenditure decisions. Financial independence is determined by the three major expense categories: Housing, food, and other living expenses. To be considered financially independent, at least two of the three major expense categories have to be provided entirely, or in part, by the respondent.

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