Effectiveness of video advertising in France 2023

Published by
Valentina Dencheva,
Feb 9, 2023
During a 2023 survey carried out in France, 55 percent of respondents stated that they instantly remembered brands from in-stream video advertising, as opposed to 46 percent instantly remembering brands from out-stream video ads. Moreover, 71 percent said that they in-stream ads improved their brand perception, in comparison to 67 percent who stated the same about out-stream ads.

Effectiveness of in-stream and out-stream video advertising according to consumers in France as of January 2023

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Sources

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Release date

January 2023

Region

France

Survey time period

as of January 2023

Supplementary notes

The source does not provide information about the survey's methodology. The date provided is the publication date.
Instream video refers to video advertising inserted straight into video content, while outstream video refers also to video advertising but inserted into written content instead.

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Topics

TV advertising in FranceTelevision industry in EuropeTelevision consumption in FranceSocial media advertising and marketing in FranceAdvertising in France
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