Share of digital in media budgets in the U.S. 2024, by format

Published by Statista Research Department, Apr 12, 2024
During a survey carried out between October and November 2023 among brand and agency decision-makers in the United States, it was found that on average, respondents were planning to devote 78.4 percent of their media budgets to digital media. Podcasts were expected to account for 3.8 percent, on average.

Share of media budgets devoted to digital according to marketers in the United States in 2024, by format

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

November 2023

Region

United States

Survey time period

October 20 to November 9, 2023

Number of respondents

203 respondents

Special properties

among brand and agency media planners and buyers, as well as C-level employees, managers, and juniors

Method of interview

Email survey

Supplementary notes

* Figure for "total digital" calculaed by Statista based on data provided by the source.
** Includes over-the-top (OTT) and connected TV (CTV).
*** Excludes podcasts.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Marketing in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Marketing in the United States

Overview

7

Mobile

5

Social

7

Artificial intelligence

6

Diversity, equity, and inclusion

5

CMOs

4

Challenges

6

Further related statistics

17

Further Content: You might find this interesting as well

Statistics

Topics

Social media advertising and marketing in the U.S.Social media advertising and marketing worldwideFacebook advertising and marketingInstagram advertising and marketingInfluencer marketing in the U.S.
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu