According to a survey conducted in South Korea in 2023, around 92 percent of respondents aged between three and nine years stated that they had bought goods or merchandise related to a character within the last year. While the purchase rate generally declined by age group, character goods were still highly popular among all ages, with the lowest purchase rate lying at 61 percent among respondents in their sixties.
Share of people who bought character-related goods and merchandise in South Korea as of July 2023, by age group
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Korea Creative Content Agency. (September 27, 2023). Share of people who bought character-related goods and merchandise in South Korea as of July 2023, by age group [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1367797/south-korea-buying-character-goods-by-age/
Korea Creative Content Agency. "Share of people who bought character-related goods and merchandise in South Korea as of July 2023, by age group." Chart. September 27, 2023. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1367797/south-korea-buying-character-goods-by-age/
Korea Creative Content Agency. (2023). Share of people who bought character-related goods and merchandise in South Korea as of July 2023, by age group. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1367797/south-korea-buying-character-goods-by-age/
Korea Creative Content Agency. "Share of People Who Bought Character-related Goods and Merchandise in South Korea as of July 2023, by Age Group." Statista, Statista Inc., 27 Sep 2023, https://www.statista.com/statistics/1367797/south-korea-buying-character-goods-by-age/
Korea Creative Content Agency, Share of people who bought character-related goods and merchandise in South Korea as of July 2023, by age group Statista, https://www.statista.com/statistics/1367797/south-korea-buying-character-goods-by-age/ (last visited May 11, 2024)
Share of people who bought character-related goods and merchandise in South Korea as of July 2023, by age group [Graph], Korea Creative Content Agency, September 27, 2023. [Online]. Available: https://www.statista.com/statistics/1367797/south-korea-buying-character-goods-by-age/