According to a survey conducted in South Korea in 2023, around 32 percent of respondents stated that they were willing to pay up to 10 percent extra for goods that had characters on them. A similar share was willing to pay between 10 percent to 20 percent more.
Price range deemed acceptable to pay extra for goods with characters on them in South Korea as of July 2023
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Korea Creative Content Agency. (September 27, 2023). Price range deemed acceptable to pay extra for goods with characters on them in South Korea as of July 2023 [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1368127/south-korea-acceptable-price-hike-for-character-goods/
Korea Creative Content Agency. "Price range deemed acceptable to pay extra for goods with characters on them in South Korea as of July 2023." Chart. September 27, 2023. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1368127/south-korea-acceptable-price-hike-for-character-goods/
Korea Creative Content Agency. (2023). Price range deemed acceptable to pay extra for goods with characters on them in South Korea as of July 2023. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1368127/south-korea-acceptable-price-hike-for-character-goods/
Korea Creative Content Agency. "Price Range Deemed Acceptable to Pay Extra for Goods with Characters on Them in South Korea as of July 2023." Statista, Statista Inc., 27 Sep 2023, https://www.statista.com/statistics/1368127/south-korea-acceptable-price-hike-for-character-goods/
Korea Creative Content Agency, Price range deemed acceptable to pay extra for goods with characters on them in South Korea as of July 2023 Statista, https://www.statista.com/statistics/1368127/south-korea-acceptable-price-hike-for-character-goods/ (last visited May 11, 2024)
Price range deemed acceptable to pay extra for goods with characters on them in South Korea as of July 2023 [Graph], Korea Creative Content Agency, September 27, 2023. [Online]. Available: https://www.statista.com/statistics/1368127/south-korea-acceptable-price-hike-for-character-goods/