Average views of TikTok sponsored videos U.S. and Canada 2022, by content type
In 2022, description only content on TikTok – when a video only mentions a sponsor in its description – received an average of 509.6 thousand views in the United States and Canada. Integrated – when sponsored content is mentioned within a video – received an average of 475.6 thousand views, while dedicated videos – when an entire video is dedicated to an ad – received an average of 466.6 thousand views.