Consumer actions following the lost of trust in a brand in the U.S. 2022

Published by
Julia Faria,
Mar 20, 2024
According to the survey conducted in the United States in April 2022, over 40 percent of consumers who have lost trust in a brand have stopped using it and started using products from its competitors. Another 40 percent reported they stopped using a brand and will never use it again. Some 10 percent of respondents mentioned continuing to use the brand despite losing trust in it.

Consumer actions following the lost of trust in a brand or company in the United States as of April 2022

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Release date

June 2022

Region

United States

Survey time period

April 8 to 14, 2022

Number of respondents

2,200 respondents

Age group

18 years and older

Special properties

among respondents who said they have lost trust in a brand

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Statistics on " Loyalty programs and marketing in the United States "

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Overview

5

Brand trust & brand loyalty

8

Marketer perspective

5

Consumer perspective

8

Benchmarks

8

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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