Online shoppers using virtual try-ons 2022, by select countries
In 2022, 14 percent of online shoppers had tried products virtually in Germany. Virtual try-ons were popular among 12 percent of U.S. online shoppers, while only eight percent of French online consumers used this specific feature in their customer journey. Tools enabling to visualize furniture or try on makeup or accessories were used by eleven percent of e-shoppers in the UK.
