Sephora and Ulta's online D2C holiday sales share in the US 2019-2022

Published by
L. Yltävä,
May 19, 2023
From 2019 to 2022, Sephora and Ulta's online direct-to-consumer (D2C) holiday sales share increased. During the peak of COVID-19, holiday sales were even more prevalent online than before, and after the height of the pandemic, online sales decreased. In 2022, around 58 percent of Sephora's D2C holiday sales came from their online channels. In contrast, Ulta's online sales only accounted for 22 percent of the total D2C sales share during the holiday season.

Share of online sales of total D2C sales during the holiday season of Sephora and Ulta in the United States from 2019 to 2022

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Release date

January 2023

Region

United States

Survey time period

2019 to 2022

Special properties

direct-to-consumer sales

Supplementary notes

Data represents November to December sales of each year. It excludes sales via store-branded credit cards, gift cards, any type of financing, and third-party sales.

Figures have been rounded.

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