Japan: customer repurchase intention by industry 2023

The airline industry showed the highest repurchase intention among consumers in Japan, as revealed in a survey conducted in the third quarter of 2023. Based on their recent customer experience with airlines, 60 percent of respondents were satisfied to an extent that they would purchase more from the respective businesses in the future. Related to the travel sector as well, hotels followed in second place with 59 percent of respondents.

Share of consumers intending to make future purchases based on most recent customer experience in Japan as of the 3rd quarter 2023, by industry

Characteristic	Share of respondents
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Release date

November 2023

More information

Region

Japan

Survey time period

Q3 2023

Number of respondents

1,200 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

Original question: "How likely are you purchase more from these organizations?"
Figures represent the share of respondents that interacted with organizations in the respective industries in the past 90 days and stated that they were "somewhat" or "extremely likely" to purchase more from the industries.

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