Retailers and marketplaces used to buy cosmetics online Australia 2023

Published by Statista Research Department, Oct 6, 2023
In a survey conducted in February 2023 in Australia, around 27 percent of respondents said they had purchased skincare and makeup products online in the last 12 months through a non-direct brand retailer with physical stores and a website. Around 11 percent of those surveyed had purchased these beauty items directly through the brand's own website.

Share of retailers and marketplaces used to purchase skincare and makeup products online in the last 12 months in Australia as of February 2023

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Source

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Release date

March 2023

Region

Australia

Survey time period

February 2023

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

nationally representative OnePoll survey of Australian adult consumers who had shopped online in the previous 12 months

Supplementary notes

Original survey question: Which of the following product categories have you purchased online in the last 12 months and who did you purchase from?

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