According to a survey conducted among consumers in the United States and Canada in the fourth quarter of 2022, 30 percent of respondents said they had used their phone to scan a QR code in a TV show or commercial. This marked an increase from the previous year when 20.7 percent of consumers had said the same.
Share of consumers engaging with interactive ads in the United States and Canada in 4th quarter 2021 and 4th quarter 2022
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MarketingCharts. (March 29, 2023). Share of consumers engaging with interactive ads in the United States and Canada in 4th quarter 2021 and 4th quarter 2022 [Graph]. In Statista. Retrieved April 27, 2024, from https://www.statista.com/statistics/1391726/consumer-engagement-interactive-ads-us-canada/
MarketingCharts. "Share of consumers engaging with interactive ads in the United States and Canada in 4th quarter 2021 and 4th quarter 2022." Chart. March 29, 2023. Statista. Accessed April 27, 2024. https://www.statista.com/statistics/1391726/consumer-engagement-interactive-ads-us-canada/
MarketingCharts. (2023). Share of consumers engaging with interactive ads in the United States and Canada in 4th quarter 2021 and 4th quarter 2022. Statista. Statista Inc.. Accessed: April 27, 2024. https://www.statista.com/statistics/1391726/consumer-engagement-interactive-ads-us-canada/
MarketingCharts. "Share of Consumers Engaging with Interactive Ads in The United States and Canada in 4th Quarter 2021 and 4th Quarter 2022." Statista, Statista Inc., 29 Mar 2023, https://www.statista.com/statistics/1391726/consumer-engagement-interactive-ads-us-canada/
MarketingCharts, Share of consumers engaging with interactive ads in the United States and Canada in 4th quarter 2021 and 4th quarter 2022 Statista, https://www.statista.com/statistics/1391726/consumer-engagement-interactive-ads-us-canada/ (last visited April 27, 2024)
Share of consumers engaging with interactive ads in the United States and Canada in 4th quarter 2021 and 4th quarter 2022 [Graph], MarketingCharts, March 29, 2023. [Online]. Available: https://www.statista.com/statistics/1391726/consumer-engagement-interactive-ads-us-canada/