During a survey carried out among marketing, sales, and business managers and CEOs of the largest advertisers as well as project managers in advertising and media agencies in Sweden in winter 2022/23, 44 percent of responding heads of marketing named data, analysis, and insights one of three areas where their marketing department needed to improve its skills. Among other gaps mentioned were digital competencies, sustainability, and e-commerce.
Leading marketing skill gaps at companies in Sweden as of winter 2022/23
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Sveriges Annonsörer. (May 30, 2023). Leading marketing skill gaps at companies in Sweden as of winter 2022/23 [Graph]. In Statista. Retrieved June 02, 2024, from https://www.statista.com/statistics/1395397/marketing-skill-gaps-sweden/
Sveriges Annonsörer. "Leading marketing skill gaps at companies in Sweden as of winter 2022/23." Chart. May 30, 2023. Statista. Accessed June 02, 2024. https://www.statista.com/statistics/1395397/marketing-skill-gaps-sweden/
Sveriges Annonsörer. (2023). Leading marketing skill gaps at companies in Sweden as of winter 2022/23. Statista. Statista Inc.. Accessed: June 02, 2024. https://www.statista.com/statistics/1395397/marketing-skill-gaps-sweden/
Sveriges Annonsörer. "Leading Marketing Skill Gaps at Companies in Sweden as of Winter 2022/23." Statista, Statista Inc., 30 May 2023, https://www.statista.com/statistics/1395397/marketing-skill-gaps-sweden/
Sveriges Annonsörer, Leading marketing skill gaps at companies in Sweden as of winter 2022/23 Statista, https://www.statista.com/statistics/1395397/marketing-skill-gaps-sweden/ (last visited June 02, 2024)
Leading marketing skill gaps at companies in Sweden as of winter 2022/23 [Graph], Sveriges Annonsörer, May 30, 2023. [Online]. Available: https://www.statista.com/statistics/1395397/marketing-skill-gaps-sweden/