Sources for pre-purchase research among Gen Z in the U.S. 2022
A 2022 survey highlighted video sites as the top preference for Gen Z consumers in the United States seeking additional information about brands, products, or services, with nearly a quarter of respondents. Vlogs and messaging/live chat services tied for the second spot among the listed choices, with 14 percent of respondents each, followed by online pinboards and micro-blogs, each with 13 percent.