Effect of sustainability on British Gen Z consumers' clothing decisions 2023

Published by
P. Smith,
Aug 10, 2023
As of February 2023, over one-third of Brits aged 18 to 24 said that sustainability affects their clothing decisions - such as where they purchase clothes - a fair amount. Only 12 percent answered that sustainability played no role in their clothing decisions.

Extent to which environmental sustainability affects 18 to 24 year old consumers' clothing purchase decisions in Great Britain in 2023

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Release date

July 2023

Region

United Kingdom (Great Britain)

Survey time period

February 1, 2023

Number of respondents

222 respondents

Age group

18-24

Supplementary notes

Respondents were asked to what extent environmental sustainability plays a part in their decisions on clothes, for example, where they purchase it from.
Date of access is used for date of release.

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