Marketing areas in which X (formerly Twitter) lacks effectivity 2023

Published by
Valentina Dencheva,
Oct 5, 2023
As of July 2023, almost 60 percent of global marketers stated that X (formerly Twitter) was lacking effectiveness in terms of brand safety. Another 55 percent of social media buyers expressed a similar concern in regards to innovation and creativity on the platform.

Business areas in which X's (formerly Twitter) lacks effectiveness according to marketers worldwide as of August 2023

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Sources

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Release date

September 2023

Region

Worldwide

Survey time period

July and August 2023

Number of respondents

505 respondents

Special properties

social media buyers and planners who have done business with a media entity in the last 24 months

Supplementary notes

Source does not specify type of survey.

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Statistics on " X (formerly Twitter) advertising and marketing "

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Other statistics that may interest you X (formerly Twitter) advertising and marketing

Overview

8

Marketing usage

7

Engagement rates

6

Competitors

5

Audience

6

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Topics

Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
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