Purchase intent clicks of beauty e-commerce in the U.S. 2023, by day
In 2023, online shoppers are most likely to purchase beauty products online during the weekends in the United States. Purchase intent clicks, meaning traffic from shoppers who click through to a minimum of one retailer on beauty e-commerce websites in one session, steadily increase throughout the week. Saturday has the highest purchase intent click rate, at almost 16 percent, and Sunday, the second highest, at roughly 15 percent. The purchase intent clicks are the lowest on Tuesday, with only 13.7 percent of shoppers clicking through to beauty retailers' websites.
