Revenue distribution of OTT subscription services 2020-2025, by region
In 2022, the largest share of OTT subscription revenues worldwide was held by North American services, accounting for over 51 percent of total revenues. Asia Pacific and Western Europe followed with around 20 and 19 percent respectively. However, the revenue market share for North America is projected to drop below 50 percent beginning in 2024, marking a significant shift as it will be the first time the region loses its majority since the launch of Netflix's streaming platform in 2007.
