Perceived impact of social media ads in China 2023, by ad type

Published by
Lai Lin Thomala,
Aug 16, 2023
The impact of advertisements is positively correlated to the trustworthiness of the brand. According to a 2023 survey conducted by Rakuten Insight in China, about 77 percent of respondents voted ads developed by trusted brands as the most impactful ad type on social media platforms. On the contrary, text ads were considered to have the least impact.

Most impactful types of ads on social media platforms perceived by respondents in China as of July 2023

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Release date

August 2023

Region

China

Survey time period

July 13 to July 31, 2023

Number of respondents

8,313 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What kind of social media ads do you find most impactful? (choose all that apply)"

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Statistics on " Social media marketing in China "

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Overview

6

Advertisers & marketers

7

Social media platforms

7

Social media users

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Topics

Social media marketing in ChinaSocial media advertising and marketing worldwideVideo advertising and marketing worldwideContent marketingMarketing technology
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