Purchase behavior of grocery private label brands over national brands in Canada 2023

Published by
T. Ozbun,
Aug 28, 2023
According to a 2023 survey conducted in Canada, more than half of consumers purchased much or a little more private labels than national brand when grocery shopping. On the other hand, only 12 percent bought much less or a little less private labels than national brands.

Which best describes your purchases of grocery store brands / private labels (instead of national brands) in the last 3 months?

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Release date

August 2023

Region

Canada

Survey time period

July 2023

Number of respondents

3,087 respondents

Method of interview

Online survey

Supplementary notes

The question was originally stated as""Which best describes your purchases of grocery store brands / private labels (instead of National brands) in the last 3 months?"

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Statistics on " Private label market in Canada "

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Overview

6

Food retail

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Non-food retail

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Consumer behavior

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Topics

Private label market in CanadaPrivate label market in the U.S.Private label food market in the U.S.CanadaFood shopping behavior in Canada
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