Sponsored content post types shared by U.S. creators 2023
As of June 2023, Instagram feed posts were the most published type of content by creators in the United States, with 98.4 percent of content creators in the country reporting publishing these type of posts. Instagram Stories and Reels were also very popular and published by the majority of U.S. content creators. Overall, 89.6 percent of U.S. creators posted TikTok videos, and 68.9 published Facebook posts. Twitch streams were used by one-quarter of content creators in the U.S.