Online beauty and health shop usage U.S. 2023

In 2023, when it came to usage of beauty and health online shops in the United States, Bath & Body Works was leading the way with 47 percent of respondents stating that they had used the brand in the past 12 months. Second was CVS, with 38 percent of people reporting using products from their website.

Beauty and health online shops usage in the United States in 2023, by brand

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Number of respondents

4,986 respondents

Age group

18-64 years

Special properties

respondents who know the individual brand

Supplementary notes

This question was phrased by the source as follows: "When it comes to beauty & health online shops, which of the following brands have you used in the past 12 months?"

Multiple answers were possible.

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