Kazakhstan: online music penetration by segment 2027

The share of population paying for music streaming in Kazakhstan has continuously increased over the observed period and was predicted to reach four percent by 2027. To compare, in 2022, that indicator was estimated at 3.3 percent. The penetration rate in the music downloads sector was more fluctuant over the years, ranging between 3.2 percent and 3.8 percent. The overall number of active digital music users in Kazakhstan was projected to near 1.6 million by 2027.

Find further information concerning the digital music market in Kazakhstan.

Penetration rate of digital music in Kazakhstan from 2017 to 2027, by segment

Characteristic	Music streaming	Music downloads
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Release date

August 2023

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Region

Kazakhstan

Supplementary notes

Definition:

Digital music refers to music that is stored, transmitted, and accessed in a digital format, typically through electronic devices such as computers, smartphones, tablets, and digital audio players. Digital music can be created, distributed, and consumed entirely in digital form, without the need for physical media such as CDs, vinyl records, or cassette tapes. Digital music can be in various file formats, such as MP3, AAC, FLAC, or WAV, and can be downloaded, streamed, or purchased online from digital music platforms, online stores, or streaming services.

Structure:

The market consists out of music streaming, which is the streaming of music through apps on a subscription basis, music downloads, which is the download of music on a device, music streaming advertising and podcast advertising, which are the advertising spendings in each of the markets.

Data provided by Statista Market Insights are estimates.

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