Reasons to use cosmetics among U.S. men 2022, by age

Published by
Dominique Petruzzi,
Nov 16, 2023
According to the results of a study conducted in the United States among heterosexual men, who used or were planning to use cosmetics in their grooming routines, about 40 percent of those aged between 18 to 34 years old stated that they did so in order to enhance their general appearance. Meanwhile, among those aged 51 or older, about 60 percent of respondents cited the enhancement of their appearance as a reason.

Main reasons to use cosmetics products according to heterosexual men in the United States in 2022, by age

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Source

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Release date

March 2022

Region

United States

Survey time period

2022

Age group

18 years and older

Special properties

heterosexual men who currently use or plan on integrating cosmetics in their grooming routines

Supplementary notes

The source does not specify the date or type of survey or the number of surveyed participants.

Specific figures for respondents between 35 and 50 years of age were not provided by the source.

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