Mexico: main reasons why consumers chose a specific alcoholic beverage 2023
In August 2023, 350 consumers in Mexico were asked to name the five most important reasons why they chose a specific product in the alcoholic beverages category. Eighty-three percent of them said that the most important attribute to consider when choosing a specific product was its quality. Other crucial attributes included accessible price, promotions, availability at the supermarket, and brand recognition. For contrast, only about ten percent considered important the fact that a product was imported or that it came from a brand that promotes gender equity.
