Dutch shoppers who feel Black Friday is old-fashioned 2022

Published by
D. Tighe,
Nov 20, 2023
According to a survey conducted in late 2022, approximately 40 percent of consumers in the Netherlands agreed with the statement that Black Friday is an antiquated tradition. Less than a third of Dutch shoppers disagreed with that notion.

Consumers who believe Black Friday is an outdated concept in the Netherlands in 2022

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Release date

November 2022

Region

Netherlands

Survey time period

November 11 to 15, 2022

Number of respondents

1,366*

Age group

18 years and older

Special properties

consumers who know what Black Friday is

Supplementary notes

* Total number of survey respondents: 1,387. 1,276 respondents were part of the I&O Research Panel, while 111 respondents participated via PanelClix.

Consumers were asked to what extent they agreed that Black Friday is an antiquated event.

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