Trust with personal data global by country 2023

A survey conducted among consumers worldwide between January 2022 and June 2023 found that, on average, 51 percent of respondents trusted online companies with their personal data. Among the countries included in the survey, consumers in France had the least trust in online companies. In contrast, the United Kingdom (UK) consumers were the most comfortable sharing their data

Share of consumers trusting online companies with their personal data worldwide from January 2022 to June 2023, by country

Characteristic	Disagree	Agree
Average	49%	51%
Australia	43%	57%
Canada	44%	56%
Germany	47%	53%
France	73%	27%
United Kingdom	37%	63%

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

November 2022

More information

Region

United Kingdom

Survey time period

January 2022 to June 2023

Supplementary notes

The original question was phrased by the source as follows: "Rate your level of agreement with the following statement: “I am confident that my personal information is secure when I provide it to an online company.”

Number of respondents: Australia: 1,037; Canada: 1,012; Germany:1,049, France: 1,078, UK: 1,023

The source adds the following information: "The percentage shown in this graph as ‘Agree’ refers to the sum of the alternatives ‘Strongly agree’ and ‘Somewhat agree’. For the option ‘Disagree’, the percentage of the alternatives “Strongly disagree” and “Somewhat disagree” were summed.

Figures may not add up to 100% due to rounding of

Citation formats