Parents' opinion on their children's viewing habits in the U.K. 2023
In a survey on children's viewing habits conducted in May 2023, 93 percent of surveyed parents in the United Kingdom agreed that they were interested in educational programming for their children, while for around half of respondents it was the most important factor for them. By contrast, 30 percent of parents stated that entertainment was most important. Nearly 80 percent of the parents in the United Kingdom also showed concerns about the increased screen time of their children since the pandemic.