Connected TV programmatic advertising household reach in the U.S. 2022

Published by
Michele Majidi,
Nov 7, 2023
In the second half of 2022, 98 percent of internet-connected U.S. households were reachable via connected TV programmatic advertising. The spending on this type of advertising was forecast to stand at 8.88 billion U.S. dollars in the United States that year.

Share of internet-connected households reachable via connected TV (CTV) programmatic advertising in the United States in 1st quarter 2022 and 2nd half 2022

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Release date

March 2023

Region

United States

Survey time period

Q1 2022 and h2 2022

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Statistics on " Connected TV advertising in the United States "

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Market overview

4

Advertising spending

6

Market leaders

3

Marketer usage

8

Consumer insights

6

Further related statistics

18

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the United States
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