U.S. consumers' use of biometric methods for online purchases 2023, by generation

Published by
Alexandra Borgeaud,
Feb 7, 2024
A survey conducted in July 2023 in the United States found that consumers from younger generations were more likely to use biometric methods to validate an online purchase. Over one-half of Gen Z respondents reported using facial recognition, versus around 5 percent among Baby boomers and seniors. Overall, Millennials constituted the generation who most used biometric authentication for online purchases, with approximately three-quarters of respondents reporting using such methods.

Biometric methods used to validate an online purchase by consumers in the United States in 2023, by generation

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Release date

September 2023

Region

United States

Survey time period

July 20 to 25, 2023

Number of respondents

1,986 respondents

Special properties

U.S. consumers who completed online purchases in the last 30 days.

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Overview

4

Fingerprint identification and Facial recognition

3

Adoption

3

Consumption

7

Special focus: Biometrics for digital payments in the United States

3

Outlook

5

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Topics

Biometric technologiesCybersecurityEndpoint securitySecurity softwareSecurity & surveillance technology
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