APAC: most-owned smart speaker brands by country 2023

According to a survey on smart speakers conducted by Rakuten Insight in the Asia-Pacific region in December 2023, 31 percent of the consumers who owned smart speakers in China stated to own Xiaodu (Baidu) smart speakers. In contrast, 58 percent of the surveyed consumers who owned smart speakers in India said that they owned Amazon Echo.

Most widely owned smart speaker brands in the Asia-Pacific region in 2023, by country or territory

Characteristic	Amazon Echo	Apple Home Pod	Google Home or Nest	Samsung Galaxy home	Sonos	Tmall Genie (Alibaba)	Xiao Ai (Xiaomi)	Xiaodu (Baidu)	Other
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Release date

January 2024

More information

Region

Asia, APAC

Survey time period

December 7 to 31, 2023

Age group

16 years and older

Supplementary notes

Original question: “Which smart speaker brand do you own? (only for those who own a smart speaker)”.

Number of respondents:
China: 5,369
Hong Kong: 1,170
Indonesia: 3,433
India: 15,459
South Korea: 1,998
Malaysia: 3,042
Philippines: 3,384
Singapore: 1,723
Thailand: 4,732
Taiwan: 4,727
Vietnam: 1,915

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