Leading ethical demands towards influencers in France 2023
During a survey carried out among consumers and social media users in France in December 2022, it was found that 68 percent of respondents believed that banning scams was a top priority in order to make influencers' work more ethical. According to a survey carried out a year later among creators in France, the same issue was outlined as most problematic when it came to ethical concerns. Another 67 percent of creators also claimed that the insurance of transparent partnerships was of big importance when it came to ethics and their work.
