Retail media networks with highest ROI 2023 | Statista

During a fall 2023 survey carried out among consumer packaged goods (CPG) professionals from the United States, 42 percent of the respondents rated the return of investment generated by Amazon Demand Side Platform (DSP) as very good or excellent. This was the highest result among the 18 retail media networks (RMNs) studied. Kroger Precision Marketing ranked second, with 36 percent.

Share of consumer packaged goods (CPG) professionals who rated return on investment (ROI) of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023

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Release date

February 2024

More information

Region

North America, United States

Survey time period

September 18 to October 10, 2023

Number of respondents

76 respondents

Special properties

among CPG brand professionals who worked with at least one retail media network

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